EXPLORATORY STUDY OF STUDENTS’ DECISION FOR ENROLMENT AT UNIVERSITI KUALA LUMPUR BUSINESS SCHOOL CAMPUS

Main Article Content

Mohd Farid Shamsudin
Aeshah Mohd Ali
Aina Mohd Ali
Khairul Shahida Shabi

Keywords

Students’ Decision Making, Factors Influence, Private Higher Education Institution, Malaysia

Abstract

Purpose of Study: This research focuses on factors influence students’ decisions making to enrol at private Higher Education Institution (HEI).


Methodology: The underpinning theory applied in this study was Theory of Planned Behavior (TPB) applied for institution rankings, institution facilities, and employment opportunities. Questionnaire was used to collect the data over 100 of students in Universiti Kuala Lumpur, Business School Campus. Data were analyzed by employing exploratory factor analyses and reliability analyses.SPSS version 24 applied.


Results: The result revealed for factor loading all items above 0.5, institution facilities remarks the highest Kaiser Meyer-Olkin (KMO) with .877 and for Cronbach’s alpha with .924.

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