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Masrom N.R.
Daut BAT
Raja Mohd Rasi R.Z.
Niraula B.


Halal Food, Quality, Level of Excellence, Strategy, Manufacturer


Purpose of the study: The aim of this study is to highlight the strongest and the weakest aspects of Halal food manufacturing industries in Malaysia based on AT&T criteria.

Methodology: This research used survey strategy. Based on this research choice, the data was collected through questionnaire.

Main findings: Achievement of the halal certified food manufacturers is 823.7. Halal certified food manufacturers’ performance is at the silver level.

Applications of this study: Top management of the halal sector will be able to grasp their strongest point and set goals and strategic plans to improve the key elements that need attention. Use of a self-reported questionnaire in the study can serve as a benchmark for future research in other countries of the world.

Novelty/Originality of this study: The study provides new insights in the area of Business Excellence, especially related to halal manufacturing.


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