EVALUATION OF THE BUSINESS EXCELLENT IMPLEMENTATION AMONG HALAL CERTIFIED FOOD MANUFACTURERS IN MALAYSIA

Main Article Content

Masrom N.R.
Daut BAT
Raja Mohd Rasi R.Z.
Niraula B.

Keywords

Halal Food, Quality, Level of Excellence, Strategy, Manufacturer

Abstract

Purpose of the study: The aim of this study is to highlight the strongest and the weakest aspects of Halal food manufacturing industries in Malaysia based on AT&T criteria.


Methodology: This research used survey strategy. Based on this research choice, the data was collected through questionnaire.


Main findings: Achievement of the halal certified food manufacturers is 823.7. Halal certified food manufacturers’ performance is at the silver level.


Applications of this study: Top management of the halal sector will be able to grasp their strongest point and set goals and strategic plans to improve the key elements that need attention. Use of a self-reported questionnaire in the study can serve as a benchmark for future research in other countries of the world.


Novelty/Originality of this study: The study provides new insights in the area of Business Excellence, especially related to halal manufacturing.

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