Purpose of the study: The aim of this article is to analyze the attitude of students to ethical consumption as a new environmental practice; to explore current research on ethical consumption.

Methodology: The leading methods for the study of this problem are the methods of questioning and testing, allowing to make a qualitative analysis of the students' attitude to the new environmental practice – ethical consumption and contributing to a more detailed identification of such issues as: knowledge of students about ethical consumption; students' attitude to separate waste disposal; students' attitude to the use of environmental packaging products; identification of students' practices of secondary consumption.

Results: The article deals with the theoretical and methodological foundations of the analysis of students' attitudes to ethical consumption as a new environmental practice. It is established that the level of students' awareness of ethical consumption is low. The proportion of informed students among social and humanities specialties is twice more than high as students of technical specialties. It is revealed that more than a third of respondents do not know about the production of environmentally friendly goods.  Almost all students are aware of the separate disposal of garbage and believe that it is necessary to install the appropriate bins. More than half of students are ready to sort garbage in the presence of such containers, and the readiness of humanitarians is 1.5 times higher than that of students of technical specialties. The main reasons why respondents would not buy goods in eco-friendly packaging are the lack of funds and the lack of sense for students. The majority of students believe the practice of secondary consumption to be popular one. 

Applications of this study: The data obtained in the work can be used in environmental psychology, social psychology, pedagogy, the psychology of education, age psychology, sociology, as well as for further theoretical development of this issue.

Novelty/Originality of this study: The originality of this article lies in the analysis of the social phenomenon of ethical consumption, which implies that only purchase and consumption of those goods, the production of which does not cause great harm to the environment, those goods in the production of which are not infringed the rights of the worker and moreover child labor is not used, and most importantly the recycling of waste after consumption of the product will not harm nature is ethical one.


  1. Alisov, E., and Cherdymova, E. (2018). Study of Dominant Type of Student Ecological Focus. Ekoloji, 27(106): 357-362.
  2. Cherdymova, E., Faleeva, L., Ilkevich, T., and Sharonov, I.A. (2019). Socio-Psychological Factors that Contribute to and Impede the Process of Student Eco-Vocational Consciousness Formation. Ekoloji, 28(107): 133-140.
  3. Cherdymova, E., Ukolova, L., Gribkova, O., Kabkova, E.P., Tararina, L.I., Kurbanov, R.A., Belyalova, A.M., and Kudrinskaya, O. (2018). Projective Techniquesfor Student Environmental Attitudes Study. Ekoloji, 27(106): 541-546.
  4. Osman, S., Che Yang, C. N. A., Abu, M. S., Ismail, N., Jambari, H., & Kumar, J. A. (2018). Enhancing Students’ Mathematical Problem-Solving Skills through Bar Model Visualisation Technique. International Electronic Journal of Mathematics Education, 13(3), 273-279. https://doi.org/10.12973/iejme/3919
  5. Shayakhmetova, D., & Chaklikova, A. (2018). Development of the intermediator of intercultural communication based on public argumentative speech. Opción, 34(85-2), 149-185.
  6. Dunlap, R. E., Van Liere, K. D., Mertig, A. G., & Jones, R. E. (2000). New trends in measuring environmental attitudes: measuring endorsement of the new ecological paradigm: a revised NEP scale. Journal of social issues, 56(3), 425-442. https://doi.org/10.1111/0022-4537.00176
  7. Kozar, J. M., & Hiller Connell, K. Y. (2013). Socially and environmentally responsible apparel consumption: knowledge, attitudes, and behaviors. Social responsibility journal, 9(2), 315-324. https://doi.org/10.1108/SRJ-09-2011-0076
  8. Zelezny, L. C., Chua, P. P., & Aldrich, C. (2000). New ways of thinking about environmentalism: Elaborating on gender differences in environmentalism. Journal of Social issues, 56(3), 443-457. https://doi.org/10.1111/0022-4537.00177
  9. De Young, R. (2000). New ways to promote proenvironmental behavior: Expanding and evaluating motives for environmentally responsible behavior. Journal of social issues, 56(3), 509-526. https://doi.org/10.1111/0022-4537.00181
  10. Vitell, S. J., & Muncy, J. (2005). The Muncy–Vitell consumer ethics scale: A modification and application. Journal of Business Ethics, 62(3), 267-275. https://doi.org/10.1007/s10551-005-7058-9
  11. Singh, S., Vrontis, D., & Thrassou, A. (2011). Green marketing and consumer behavior: The case of gasoline products. Journal of Transnational Management, 16(2), 84-106. https://doi.org/10.1080/15475778.2011.571635
  12. Uusitalo, O., & Oksanen, R. (2004). Ethical consumerism: a view from Finland. International journal of consumer studies, 28(3), 214-221. https://doi.org/10.1111/j.1470-6431.2003.00339.x
  13. Niinimäki, K. (2010). Eco‐clothing, consumer identity and ideology. Sustainable development, 18(3), 150-162. https://doi.org/10.1002/sd.455
  14. Paço, A., & Lavrador, T. (2017). Environmental knowledge and attitudes and behaviours towards energy consumption. Journal of environmental management, 197, 384-392. https://doi.org/10.1016/j.jenvman.2017.03.100
  15. Zollo, L., Yoon, S., Rialti, R., & Ciappei, C. (2018). Ethical consumption and consumers’ decision making: the role of moral intuition. Management Decision, 56(3), 692-710. https://doi.org/10.1108/MD-10-2016-0745
  16. Witkowski, T. H., & Reddy, S. (2010). Antecedents of ethical consumption activities in Germany and the United States. Australasian Marketing Journal (AMJ), 18(1), 8-14. https://doi.org/10.1016/j.ausmj.2009.10.011
  17. Mamat, M. N., & Mokhtar, F. (2012). Developing Hadhari Environmental Attitude Test as Instrument for Malaysian Environmental Attitude. Procedia-Social and Behavioral Sciences, 49, 75-84. https://doi.org/10.1016/j.sbspro.2012.07.007
  18. Shaw, D., & Clarke, I. (1999). Belief formation in ethical consumer groups: an exploratory study. Marketing Intelligence & Planning, 17(2), 109-120. https://doi.org/10.1108/02634509910260968
  19. Shaw, D., & Shiu, E. (2002). The role of ethical obligation and self‐identity in ethical consumer choice. International Journal of Consumer Studies, 26(2), 109-116. https://doi.org/10.1046/j.1470-6431.2002.00214.x
  20. Mostafa, M. M. (2007). Gender differences in Egyptian consumers’ green purchase behaviour: the effects of environmental knowledge, concern and attitude. International Journal of Consumer Studies, 31(3), 220-229. https://doi.org/10.1111/j.1470-6431.2006.00523.x
  21. McNeill, L., & Moore, R. (2015). Sustainable fashion consumption and the fast fashion conundrum: fashionable consumers and attitudes to sustainability in clothing choice. International Journal of Consumer Studies, 39(3), 212-222. https://doi.org/10.1111/ijcs.12169
  22. Szmigin, I., Carrigan, M., & McEachern, M. G. (2009). The conscious consumer: taking a flexible approach to ethical behaviour. International Journal of Consumer Studies, 33(2), 224-231. https://doi.org/10.1111/j.1470-6431.2009.00750.x